I finally get it. I understand how I can benefit by using Web 2.0 tools described “like a collection of programs that talk to one another” according to Wade Roush in 2005 in his article titled “Social Machines: Computing means connecting.” That article has peaked my interest and described the latest Web 2.0 tools in a clean and clear manner. I giggled at the term continuous partial attention. I have learned the knack of paying continuous partial attention and it is a useful behavior to acquire for those long unproductive, meaningless meetings. Roush describes a scene at the very young third annual “All Things Digital” conference where the techies and conference goers were head down checking email. On the third day of the third annual conference, the conference hosts cut the Internet connection that had “ruined too many tech conferences” in the past.
Wikis are now in the workplace, frustrating the daylight out of some who don’t find technology easy to operate. Wikis do allow freedom to “read it later” and not have to print out a copy of those meeting minutes [so that you can delete the message from your inbox keeping your MB limit on the low side].
Web 2.0 is everywhere. The concept is to narrow our world, to bring commonalities together, to share things by word of mouth. The best marketing technique is word-of-mouth. Web 2.0 personalizes the electronic environment.
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I like you insight! Your thoughts about marketing are spot on in my book.